Empire or revolution. In the early Naughties, Iraq had just been liberated and occupied, debates in international relations were dominated by contemplations about what already was or would soon become the American Empire. At long last, the colonnades of mighty columns that hold the architraves, friezes, and pediments of official buildings in D.C. would not just symbolize the perpetuation of a cultural heritage that roots in the Greek cradle of Western culture. They would from now on reflect that Washington had become Rome 2.0. At the same time, geeks and techno-optimists were hailing the endless possibilities of information technology, the Internet, and the changes it would bring to the world and its societies. There was something mutually exclusive about theses two discourses. How would an alleged empire respond to something that allegedly had the capacity to turn the word upside down? Ignore it? Crush it? Embrace and extend it? Those were the questions I tried to address some ten years ago.