Organisations going social ★ 3.10.11

Tim Yeaton on mashable.com. Let’s ignore the fact that this the article is a piece of journalism in which the author implicitly praises one of his business outlets.

Another pivotal change is the fact that enterprise IT organizations are now discovering the need to “go social” and join communities as a strategy for leveraging and using more open source software, especially mission-critical components. This significant trend reflects the reality that open source use is becoming a competitive requirement. Even within the firewall of an enterprise, the trend toward collaborative development to share best practices, facilitate code reuse, and enhance developer productivity is escalating rapidly. …

While social development isn’t a challenge for Gen Y developers, it still presents management challenges for enterprises, especially larger ones. Moving at web speed and using social tools still requires some adjustment. For example, new college hires expect to be community participants, yet large enterprises may not be comfortable with this level of transparency. Although open source projects are based on the notion of transparency, collaboration and meritocracy, some corporate policies may prohibit or limit this philosophy, just like some corporate cultures may resist the trend toward openness in development.

Abstracting from software development: We’ll observe that functional units of larger organisations ever more connate with distinct communities and attempt to reap the fruits of theses communities. The trick is to identify your organisation’s gems and me-too’s to achieve the maximum degree of openness without compromsing your business model.